Woman tearing open an Odos stick
Mood board · for Leo · from Cloud Scenic

hodos

Greek for the journey. The H is silent. The ritual isn't.

The idea

Your day, one stick at a time.

WhoWomen everywhere, starting in the US
WhatSlim powder stick: focus, energy, calm gut
WhenMorning in the kitchen, after meals, after the gym
FeelPremium, light, a little cheeky. The thing every girl has in her bag
NotClinical. Pink overload. Stock lifestyle
The look

Bold, not loud.

Hard flash, saturated backdrops, cheeky lines. Concepts made with AI to set direction. Real shoot comes after the product.

Six hands holding the same odos cup

Every girl. Same cup.

One cup, one stick, everywhere she goes. The repeat is the brand.

The product

The stick. The cup.

Odos stick pouches

Slim stick

Logo
odos, large, vertical, full length
Colors
Cream (original), matcha green
Fine print
Bottom: what it does, flavor, 10g
Feel
Matte, soft touch, tear notch
Odos slim cup with built-in pocket

Slim cup

Shape
Tall, slim, matte ceramic feel
Detail
Champagne-gold rim, flat lid, straw
Pocket
Built into the body, holds one stick
Role
Founding-member gift, bundle hero
Colors

Five, that's it.

Oat#F1E7D6
Matcha#5F7A3A
Coral#E2674F
Sage#C9D6B8
Ink#1E1A17
The store, first look

Shop the ritual.

drinkodos.com

Brain on.
Bloat off.

Join the waitlistInvite a friend

Mock for direction. Real store goes live when the product and photos are ready.

Name, everywhere

Odos in the wild.

Welcome email
Odos <hello@drinkodos.com>You're in. Founding member #0142
odos

Your spot is saved.
Bring a friend, move up the list.

Share your link
Domains to check
drinkodos.com first pick
odos.co short
hiodos.com backup
@drinkodos handles

Not checked yet. We check and hold them on Day 3.

Instagram
odos@drinkodosthe journey starts at breakfast · founding members ↓
Dashboard and portal

One screen, whole business.

Waitlist, sales, content and approvals in one place. Sample numbers.

odosOverviewWaitlistContentCreatorsApprovals · 2FilesTimeline
Waitlist1,240+18% this week
Founding members312+41
Teaser views84K+22K
Friend invites26%of sign-ups
Waitlist, day 1 to 60
Where sign-ups come from
TikTok48%
Friend invites26%
Instagram18%
Other8%
Waiting on you
Approve store designDay 36
Send logo filesDay 32
Next check-in callThu
The backend

How an order moves.

Built once, runs on its own. Green is Leo's side.

WaitlistSign-up, perk, invite link
→
Email + textWelcome, countdown, launch
→
StoreBuy once or subscribe
→
3PLPacked and shipped
→
Review askPhoto review, day 10
→
RefillAuto reminder, day 25
Social content plan

What the feed looks like.

MonTeaser video
WedPhoto or carousel
FriCreator repost
DailyStories, polls, replies
Creator content (UGC)

Real girls, real hooks.

Phone-shot, 15 to 30 seconds. Her network first, then paid creators. The two moving ones are AI motion tests of the style, not final content.

WhoHer 1.8M audience, her creator friends, then 20 signed creators
What they getKit, cup, code, commission. Paid creators add a flat fee
What we doBriefs, hooks, tracking, re-book the winners
References

Who we learn from.

Sleep or Die

Cheeky lines, one bold color, product in the face. Never boring.

Sult

Big type, crossed-out claims strip, lime highlight, shop up top.

Bloom

Founder face, creator army, every girl's morning ritual.